Virtual assistants (VAs) are in high demand as businesses increasingly turn to remote support. Whether you're looking to start your own VA business or take your existing skills to the next level, there are plenty of high-paying opportunities in this growing field. Below, we've highlighted 15 of the top virtual assistant roles and how you can break into each one.
1. Executive Virtual Assistant
Pay Range: $25–$60/hour
An Executive Virtual Assistant (VA) works closely with top-level executives to manage their schedules, emails, meetings, and travel. This role requires strong organizational skills and the ability to handle multiple tasks at once while maintaining professionalism.
To get started, become proficient in tools like Google Workspace, Outlook, and Zoom. Networking is essential, so leverage platforms like LinkedIn to connect with potential clients. Many VAs start by assisting small business owners before transitioning to executive roles.
2. Social Media Manager
Pay Range: $20–$50/hour
Social media managers oversee the creation, scheduling, and engagement of content across various platforms such as Instagram, Facebook, and LinkedIn. The role requires creativity and a solid understanding of social media trends, audience engagement, and analytics.
To start, familiarize yourself with tools like Canva for design and Buffer or Hootsuite for scheduling posts. Building your own social media presence can help demonstrate your skills to potential clients. Start by offering services to small businesses or content creators to build your portfolio.
3. Email Marketing VA
Pay Range: $25–$60/hour
Email marketing VAs specialize in designing and sending newsletters, managing email lists, and analyzing campaign performance. This role requires a good understanding of marketing strategies, audience targeting, and platforms like Mailchimp and ActiveCampaign.
To enter the field, invest time in learning email marketing strategies and automation tools. Consider taking free courses or certifications in platforms such as Mailchimp. A strong portfolio of email campaigns, even for personal projects, can help attract clients.
4. Podcast VA
Pay Range: $20–$45/hour
Podcast VAs provide behind-the-scenes support for podcasters by editing audio, preparing show notes, and managing guest communication. You’ll also be responsible for uploading episodes and ensuring the show runs smoothly.
To get started, learn audio editing software like Audacity or GarageBand. Additionally, understanding podcast hosting platforms like Buzzsprout or Libsyn is important. Reach out to budding podcasters who may need help with the technical side of podcasting to gain experience and testimonials.
5. Content Writer/Editor
Pay Range: $25–$70/hour
Content writing and editing VAs help businesses create blog posts, articles, or marketing copy. A strong grasp of language, grammar, and SEO practices is essential for success in this field.
To get started, develop your writing skills and create a portfolio of your work. Build a presence on platforms like Medium, or offer guest posts to blogs in your niche. Join writing job boards such as ProBlogger and Contently to connect with potential clients seeking writing support.
6. eCommerce Virtual Assistant
Pay Range: $20–$50/hour
E-commerce VAs manage online stores, handling tasks such as product listing creation, order processing, inventory updates, and customer service. They also assist with marketing and promotional efforts to drive sales.
To start, learn e-commerce platforms like Shopify, WooCommerce, or Etsy. Familiarize yourself with product listing strategies, inventory management, and customer service protocols. Look for opportunities to work with small e-commerce business owners to build your experience in the field.
7. Graphic Design VA
Pay Range: $25–$75/hour
Graphic design VAs create visual content, including logos, social media graphics, and promotional materials. Strong design skills and knowledge of tools like Canva or Adobe Creative Suite are crucial in this role.
Begin by building a portfolio using design tools such as Canva or Adobe Illustrator. Offer your services on platforms like Fiverr or 99designs to gain exposure. Once you’ve built a strong portfolio, you can start reaching out to businesses in need of graphic design support.
8. Bookkeeping Virtual Assistant
Pay Range: $30–$80/hour
Bookkeeping VAs handle financial tasks such as managing invoices, tracking expenses, and reconciling accounts. This role requires a keen attention to detail and familiarity with accounting software like QuickBooks or Xero.
To get started, consider taking online bookkeeping courses to become proficient in accounting software. Offering your services to small business owners or freelancers can provide the experience needed to grow your client base. Certification can also increase your chances of landing high-paying projects.
9. Real Estate VA
Pay Range: $20–$50/hour
Real estate VAs assist agents by managing property listings, responding to client inquiries, and updating CRMs. This role often includes customer communication, scheduling showings, and helping with lead generation.
To begin, familiarize yourself with real estate tools such as MLS (Multiple Listing Service) and real estate CRMs like HubSpot. Real estate agencies often hire remote assistants, so networking in industry-specific groups or reaching out directly to agents can lead to opportunities.
10. Customer Service VA
Pay Range: $15–$40/hour
Customer service VAs handle client inquiries, complaints, and feedback through various channels, such as phone, email, or chat. This job requires strong communication skills and the ability to resolve issues quickly and effectively.
Start by developing your communication and problem-solving skills. You may need to familiarize yourself with CRM systems and customer service protocols. Look for opportunities with businesses offering remote customer service positions through job boards or networking in virtual assistant communities.
11. Pinterest Manager
Pay Range: $20–$60/hour
Pinterest VAs manage accounts by creating and scheduling pins, curating boards, and analyzing traffic to drive engagement. This role is perfect for someone with a creative flair who enjoys working with visual content.
To start, learn about Pinterest’s algorithm, keyword strategy, and tools like Tailwind for scheduling. Offer your services to bloggers or e-commerce brands who want to increase their reach on Pinterest. Show potential clients your own Pinterest page as a portfolio to demonstrate your skills.
12. Tech VA
Pay Range: $30–$100/hour
Tech VAs assist businesses with tech-related tasks such as website management, setting up automations, or troubleshooting technical issues. This role requires a higher level of technical expertise and problem-solving skills.
To get started, learn common website builders like WordPress or platforms like ClickFunnels. If you’re tech-savvy, offer services to online entrepreneurs or small businesses that need help with automation or website management. Specializing in a niche area can also increase your earning potential.
13. Project Management VA
Pay Range: $30–$75/hour
Project management VAs are responsible for overseeing the completion of tasks and ensuring that projects stay on schedule. This includes coordinating teams, delegating tasks, and handling client communications.
Start by mastering project management tools like Trello, Asana, or Monday.com. Having strong communication and leadership skills is key in this role. Look for opportunities with small businesses or entrepreneurs who need support in managing their projects remotely.
14. SEO Virtual Assistant
Pay Range: $25–$60/hour
SEO VAs help businesses improve their online visibility by optimizing website content, conducting keyword research, and building backlinks. A solid understanding of search engine optimization strategies and analytics tools is essential.
To enter the SEO field, learn about keyword research, on-page SEO, and link-building strategies. Use tools like SEMrush, Ubersuggest, or Ahrefs to get started. Offer free SEO audits to potential clients to demonstrate your expertise and attract paying projects.
15. Online Course Support VA
Pay Range: $25–$60/hour
Online course VAs assist course creators with uploading content, managing student inquiries, and providing technical support. They also help with marketing and course launches, ensuring everything runs smoothly.
To start, familiarize yourself with platforms like Teachable or Thinkific. Offering support services to course creators or educational coaches can provide valuable experience. Learning marketing strategies and customer support techniques can enhance your value in this growing field.
How to Get Started as a Virtual Assistant
Choose Your Niche: Identify 1-2 virtual assistant services that align with your skills and interests. Specializing in a niche can help you stand out and command higher rates.
Set Up an Online Presence: Create a professional website or social media profiles showcasing your services. A portfolio and testimonials will boost your credibility.
Build a Portfolio: Start with free or discounted work for a few clients to gather testimonials. Building a solid portfolio will help attract higher-paying clients.
Find Clients: Use freelance platforms like Upwork, LinkedIn, and specialized VA job boards to find clients. Networking in virtual assistant groups or reaching out directly to businesses is another effective strategy.
Keep Learning: Virtual assistant roles are constantly evolving. Invest in learning new skills and tools to stay competitive in the market.
Final Thoughts
Starting a virtual assistant career can lead to flexible, high-paying opportunities. Whether you're offering administrative support, specialized services, or creative assistance, there's a niche for everyone. With the right skills and dedication, you can build a successful virtual assistant business and work from anywhere in the world.
